Carlow Tourism is the marketing and tourism development company for County Carlow whose remit is to increase the number of domestic and overseas holidaymakers to the county and maximise economic benefits vis-à-vis job creation and revenue for the entire county of Carlow. The company aims to provide a cohesive approach to tourism marketing and development planning in co-operation and collaboration with all relevant agencies with a remit for tourism development within County Carlow.
Carlow Tourism was established in 2001 as a partnership between Carlow County Council, agencies and the tourism industry within the county. It was established on the basis that funding for operational costs would be provided by the County Council in the Annual Estimates and paid by way of a grant-in-aid at the commencement of each year, to assist with cash flow and project management. Revenue is also generated by the Company from a variety of sources including an annual membership fee, grants from other statutory bodies and agencies and other sources including fundraising, to fulfil the objectives for which the company was established.